Godin has struck the right chord at the right time with his identification of what makes people, places and things so REMARKABLE. In a field of brown cows… which one stands out? To be sure.. it is the purple cow.
Within a few years, their brand was growing on a global scale without spending a dime on advertising. Welcome to the era of viral marketing. While Google didn’t invent ‘word of mouth’ advertising, they are a perfect example of how creating a better product and respecting your customers can lead to explosive internet growth.
Gary’s story is incredible and as he spins his yarn, he shows you step by step how he built his internet marketing empire by learning new skills, being open to opportunity and by being himself. No hype. No BS.
Queenan’s navel gazing anthology of how boomers went from being a rebellious lot, determined to change the world, to being annoying and demanding yuppy-fied consumers and bores who traded in their idyllic dreams for a shiny car, a big house and a 401k, paints a portrait of a generation lost in their own self absorption.
So what was I to do? I always have 4-5 books going at once and I’m always open to learning something new that might change my game and bring it to the next level.. and this book DELIVERED!
